Avocados From Mexico to Launch First Breakfast Campaign

Avocados From Mexico (AFM) is launching its first breakfast-focused campaign, the Avocado Breakfast Club, which leverages the back-to-school time frame to provide busy moms with easy, nutritious and balanced breakfast solutions that include avocados. AFM’s participation in the eat brighter! movement, which focuses on the nutritional value of fresh produce, is the perfect tie-in to help drive awareness and inspire nutritious eating habits.

“The breakfast market is a $65 billion industry and is projected to grow in value to $83 billion in the next eight years,” says Alvaro Luque, president and CEO at AFM. “With consumers’ increasing concern for nutrition, combined with hectic schedules, retailers have an opportunity to appeal to shoppers by offering more fresh options like Avocados From Mexico that work well for breakfast.”

Avocado Breakfast Club will be running from July 18 through August 30, 2016 when kids are getting ready to go back to school and adjust to a new routine. 

Avocado Breakfast Club will appeal to shoppers with colorful eat brighter! co-branded bins and POS featuring Sesame Street characters. The campaign will also be supported by retail specific programming, such as loyalty coupons, ads, demos and display contests, as well as in-store radio and digital/social media. Supermarket registered dietitians will be provided digital tools to align with the program as well.