Avocados From Mexico to Launch Super Bowl Ad

Avocados From Mexico (AFM) confirmed its 30-second commercial during the first break of the 2017 Big Game, airing on Sunday, Feb. 5, 2017 on FOX. This year, AFM is tackling a nutritious message and will entertain consumers with its "Always In Season" brand.

"We love to bring the AFM personality and good times to this major sporting event. While entertaining the fans is always our top priority, we also recognize that health and wellness are major drivers for our consumers, and we're thrilled to educate them about how Avocados From Mexico can help achieve a healthier lifestyle," says Alvaro Luque, president of Avocados From Mexico. "While beer and snack brands often dominate TV's biggest night, those products are punting the 'health' message … to us! AFM is at the forefront of an important shift towards advertising healthy options during major pop culture moments."

This year, AFM continues its "patented" humor. When the first commercial break airs, AFM will use playful comedy to remind consumers that avocados are a good choice for nutritious game-time, and anytime, snacking, company officials say. 

AFM's nutritional story correlates with a recent public health recommendation from the U.S. Food & Drug Administration to redefine the term "healthy" on nutrition labels and foods.  For avocados, the new recommendation shifts the focus, from total fat, to having a fat profile makeup of predominantly mono and polyunsaturated fats. 

"This year, we plan to maintain (and even surpass) the fun and personality we had with the first two ads, and while doing so, will acknowledge the nutritional value that avocados deliver," says Kevin Hamilton, director of marketing at Avocados From Mexico. "And why not? It's the most popular advertising day of the year, while millions of football fans are enjoying fresh guacamole and watching the game."