Black Gold Farms Launches Father's Day Promotion

Black Gold Farms has unveiled its Salute Your Smokin’ Dad program, which encourages families to salute their fathers this Father's Day by not just grilling red potatoes, but by smoking them. 

The Salute Your Smokin’ Dad program from Black Gold Farms is both a promotion to drive incremental sales of red potatoes and an invitation for families to brag about their own fabulous fathers, say company officials. The promotion aims to encourage cross-merchandising of red potatoes in retailers’ meat departments—an activity that U.S. Potato Board pilot programs found increased sales of the featured potatoes up to 78 percent. 

Attractive iron man posters grab attention with a call to “Salute Your Smokin’ Dad with Smokin’ Red Spuds,” while urging shoppers to serve up a man-sized meal featuring a recipe inspired by the National Pork Board. The posters also provide step-by-step directions for a “grill hack” that turns a standard grill into a smoker, making it easy for every family to be smokin’ for Father’s Day. Other elements include shelf signs and eye-catching Kwik Lok tags on Black Gold Farms, as well as private label bags create awareness to drive added sales during the first half of June.

In addition, the program encourages family members to post stories about why their own father is a Smokin’ Dad. As a fun incentive, when consumers use the hash tag #SmokinDad when posting to Twitter, Facebook, Pinterest or Instagram they will be automatically entered into a sweepstakes for a chance to win one of 100 Smokin’ Aprons.  

Red potatoes traditionally capture a stronger share of fresh potato sales during June, but this year, retailers have an opportunity to leverage the Salute Your Smokin’ Dad program to really fire up sales with feature ads and cross-merchandising displays, company officials add.