Bud Light Launches 'Strike Gold' Campaign

Bud Light, the Official Beer Sponsor of the NFL, introduced limited-edition “Strike Gold” Super Bowl-themed packaging. Randomly seeded in select packs are gold Super Bowl 51 cans, which – when found – give consumers the opportunity to win tickets to attend the Super Bowl each year for the rest of their life (up to 51 years).

“All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch,” says Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch. “Most NFL fans likely won’t see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL’s biggest fans than by giving him or her tickets to the big game for the rest of their life?”

Beginning Nov. 28 and extending through Jan. 13, all packs of 18-, 24-, and 30-packs of 12 oz. Bud Light cans across the country (excluding California) will feature the new bold look. Just 37,000 gold cans will be randomly seeded in these limited-edition Strike Gold Bud Light packs, which opens the door to winning the grand prize.

Finding a gold Bud Light is the first step. In order to enter for a chance to win the coveted prize, consumers can follow these steps:

·Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit BudLight.com to download and print a gold can wrap.

·Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on BudLight.com*.

·Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.

·One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.