Campbell's Introduces Spider-Man Soup Promotion

“Spidey,” the latest spot from Campbell’s is inspired by fearless girls who reject gender stereotyping and conformity, but love a bowl of newly introduced Spider-Man Soup.

“Spidey” is part of Campbell’s “Real, Real Life” campaign, which celebrates the joys, frustrations and humor of real life in today’s modern American families, company officials say. The campaign continues this year with families (some real) and new authentic situations where Campbell’s products can fit perfectly into their hectic lives.

There are nine new spots, which feature a wide range of relatable situations from frazzled grandparents and confused shoppers to curfew-breaking teens.

To view the full campaign, with other spots featuring authentic aspects of everyday life, visit Campbell’s YouTube and Facebook.