Celestial Seasonings Launches Free Holiday Tea Program

Celestial Seasonings, a brand of The Hain Celestial Group, launched a free Candy Cane Lane Holiday Tea sample program on Facebook.

The brand recently returned to its classic packaging in the United States and has introduced six new flavors supported by an integrated marketing campaign titled "The Magic of Tea." Celestial Seasonings new program, "Share the Magic."

"At Celestial Seasonings, we have always been excited about sharing the magic of the season with our great-tasting holiday teas, and this year, we are adding even more excitement by sharing a total of 25,000 free samples of Candy Cane Lane Holiday Tea with Facebook followers over 14 days in December," says Tim Collins, vice president of marketing at Celestial Seasonings.  "The holiday season is a time of sharing and togetherness—a time to hit the pause button and connect with loved ones—so we created a holiday program that focuses on sharing wonderful feelings and a delicious, comforting cup of holiday tea."

To enter, Celestial Seasonings is asking Facebook followers to share how tea "adds magic to their day" and, in return, Celestial Seasonings will send a free sample of Candy Cane Lane to participants.  They will also receive a coupon that can be used on any Celestial Tea. Each day from Friday, Dec. 2 to Thursday, Dec. 15, entries will be accepted on Celestial Seasonings Facebook page. Participants may only enter once.

Candy Cane Lane Holiday Tea is a blend of naturally decaffeinated green tea with seasonal flavors including cool peppermint, vanilla, roasted carob and a dash of cinnamon.  It adds a festive touch to any holiday occasion.  Celestial Seasonings also has seven other holiday tea flavors: Cranberry Vanilla Wonderland, Sugar Cookie Sleigh Ride, Caramel Apple Dream, Sugar Plum Spice, Gingerbread Spice, Sweet Harvest Pumpkin and Nutcracker Sweet. All of these teas are available in stores and online.