CMI Re-Releases Window Box Cherry Display for Retailers

With the main cherry selling season underway, CMI is re-releasing its proprietary free standing, secondary display for supermarkets. The self-contained shipping unit is designed to help retailers leverage the unique impulse purchase power of cherries by adding incremental displays in supermarkets.

“Secondary displays sell cherries,” says Steve Castleman, senior vice president of sales at CMI. “Our supermarket sales data consistently shows us that when retailers add secondary displays of cherries there is an immediate impact on sales.”

According to Castleman, the industry promotion agency Northwest Cherry Growers conducted extensive store testing which reinforced the impact of adding secondary displays. He adds, “The industry research revealed a sales lift of up to 30% with secondary displays in test stores. It shows that a lot of quick-trip shoppers dashing through supermarkets often miss cherry displays in the produce department but are enticed to buy when they see cherries in unexpected locations in the store.”

Steve Lutz, vice president of marketing for CMI, describes the display as “wonderfully unique,” because it is one of the few fully contained secondary display units for cherries that can be shipped directly to stores packed with product.

“What retailers like about this display is the beautiful graphic header card with two cases of cherries shipped together in one unit,” says Lutz. “This eliminates any worries about how to get both product and graphics out to stores since everything required for the display is shipped together.”

“Secondary displays like this flat out sell cherries so the time is now,” adds Lutz. “With the re- release of our window box display we’re able pack these units for retailers at no incremental up charge. It’s a solid opportunity for everyone.”