Doritos Reveals Consumer-Created "Crash The Super Bowl" Ads Finalists

PepsiCo's Doritos brand has named three finalists whose homemade ads will now compete for votes in the last ever Crash the Super Bowl consumer-created advertising contest.

The three Crash the Super Bowl finalists ads are (in alphabetical order by creator last name):

"Ultrasound" by Peter Carstairs, Australia

"Doritos Dogs" by Jacob Chase, USA

"Swipe for Doritos" by David Rudy, USA

The three finalists will be competing to not only see their commercial aired during the Super Bowl 50 broadcast, but the chance to win a grand prize with Super Heroic ambitions: $1 million and an opportunity to collaborate with director Zack Snyder while working with Warner Bros. Pictures and DC Entertainment. Snyder is the director of the much-anticipated Batman v Superman: Dawn of Justice, will will be released March 25, which marks the first time the two iconic Super Heroes will share the big screen.

And for the first time, for making it to the final round, the two finalists whose ads don't air each will walk off with a $100,000 cash prize, plus this resume-buster: a guaranteed creative gig with the Doritos brand.

These three finalists have been selected from nearly 4,500 submissions representing 28 countries globally. "The majority of people who enter Crash the Super Bowl have similar dreams of building a career in the entertainment industry and hope to use the contest as a stepping stone," says Jeff Klein, vice president of marketing, Frito-Lay. "So we thought for our last 'Crash,' less finalists was more. It's the chance to laser-focus the spotlight on the very best of the best, and ensures all of our finalists walk away with truly life-changing opportunities."

Now through Jan. 31 fans can vote for the best of the three finalist commercials.     

The winning ad—selected by fan votes on Doritos' website—will air during the Super Bowl 50 broadcast on CBS on Feb. 7. As a nod to the fans who helped make Crash the Super Bowl such a phenomenal success, and in celebration of the Doritos brand's 50th anniversary in 2016, U.S. consumers who vote online using codes from specially marked Doritos products will be entered for the chance to win tickets to Super Bowl 50 and other prizes.

The three finalists were narrowed from 50 semi-finalists by an experienced, qualified panel of judges, including executives from the Doritos brand and top advertising and marketing professionals. The three finalists will be invited to attend Super Bowl 50 in the San Francisco Bay Area, where they can watch the game—and, perhaps, their own ads—from a private suite stocked with Doritos chips. Only when the ad airs will the three finalists learn which one is the big winner.