General Mills Names Honorary Real Trix Rabbit

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on limited-edition Trix cereal boxes.

Once the runt of his litter, the two-pound Holland lop bunny joined his owner, Natalie Tran, on the red carpet during an unveiling ceremony of the commemorative Trix boxes featuring his photo at his hometown Kroger grocery store. Cinnabun rallied his fans via @Cinnabunbun on Instagram to invite them to his debut red carpet appearance. 

The commemorative boxes featuring Cinnabun were released to help celebrate that Trix is now among 75 percent of General Mills cereals that no longer contain artificial flavors or colors from artificial sources. The goal is to complete this change for all of its cereals by the end of 2017.

“We’re happy to introduce Cinnabun as the honorary face of Trix to help celebrate the new recipe hitting shelves nationwide,” says Lauren Pradhan, senior marketing manager for General Mills’ cereal division. “We are excited for families to experience the new Trix cereal recipe and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”