Golden chicken

Gold’n Plump chicken wants to make consumers’ love for chicken literally as good as gold with its Gold’n Chicken Challenge. Through Dec. 11, consumers will find a promotional code on specially-marked Gold’n Plump chicken packages. Each code offers an entry for the Gold’n Chicken grand prize of $10,000 worth of gold, along with an opportunity to unlock weekly recipes, “chickenalities” chicken characters and prizes. During the contest’s run, five random winners will unlock the Gold’n Chicken and earn a weekly prize, such as a Weber One-Touch Charcoal Grill, Delsey Luggage set, $250 Party City gift card, KitchenAid Mixer, Breville Juicer or Toaster, Amazon Kindle, Nikon camera or other themed giveaway. If consumers do not have the weekly winning code they may still win the grand prize, since each code entered online goes into the grand prize drawing. The grand prize winner will be chosen on Dec. 11. “The Gold’n Chicken Challenge is a fun and family-friendly contest that makes everyone a winner,” says Rory Bidinger, brand advocacy & marketing manager, at St. Cloud, Minn.-based Gold’n Plump. “All participants will save money with the on-pack coupon, and they’ll gain access to flavorsome Gold’n Plump recipes that vary based on the weekly chickenalities.”