GreenFruit Avocados Joins Eat Brighter Campaign with Sesame Street Packaging

Two years into the successful launch of the Eat Brighter campaign, Mexican avocado marketer GreenFruit Avocados has joined other fresh fruit and vegetables suppliers to offer avocados in the Sesame Street brand.

GreenFruit Avocados plans to introduce its Sesame Street branded avocado bags at this year’s Produce Marketing Association Fresh Summit in Orlando, Fla., Oct. 14-16. Like many categories, not only branded product, but package products continue to gain category share. Category data from the Hass Avocado Board indicates that bag sales now account for 17 percent of total avocado sales. 

“Avocados sales have experienced tremendous growth over the last decade, but we still have more work to do and it starts with kids,” says Brian Gomez, vice president of GreenFruit. “Sesame Street was a natural partnership that will help us develop programs and messaging that focus on avocados as a perfect food for young kids.”

In fact, GreenFruit’s new packaging focuses wholly on kids. With the presence of Sesame Street’s beloved Big Bird, the packaging also showcases kids and easy to understand messaging about the health benefits of avocados. With the growing volume of research, on the health benefits of avocados including vitamins, minerals and folate, as well as monsaturated fats known for their role in development of healthy brain and neuro function, many pediatricians are recommending avocados as one of baby’s first foods.

“As a new Dad, my first thought is always how can I make the best decisions for my family and what information do I trust,” says Gomez. “We believe the ability to partner with an iconic and trusted branded like Sesame Street can have lasting impact on the consumption of not just avocados, but fruits and vegetables in general.”

And continued research by various organizations points to statistics that show children develop connections with characters and mascots early in life and look to them for some of their earliest role modeling behaviors including healthy eating. The same research indicated that products featuring characters often experience a two percent increase in sales. 

“Dozens of industry organizations are already experiencing double digit sales increases thanks to the Eat Brighter campaign," Gomez says. "With the support of many national retailers this is a win-win for our industry.” 

GreenFruit Avocados will be available in the Sesame Street branded packaging in mid-October in a variety of bag counts and case packs. Additional tools including merchandisers, point-of-sale and kids recipes and activities on the website will be available.