Hass Avocado Board Unveils New Website

The Hass Avocado Board (HAB) unveiles the new, responsive LoveOneToday.com and SaboreaUnoHoy.com, Spanish sister site, designed to reflect and support the lifestyle of avocado lovers everywhere. Now English- and Spanish-speaking food and wellness consumers, health professionals and scientific researchers alike can find the information and inspiration they need at any time, from any device, HAB officials say. 

“The new website embodies who we are and what we do,” says Emiliano Escobedo, executive director of the Hass Avocado Board. “The creative shift we’ve made adheres ‘Love One Today’ which encourages Americans to include fresh avocados in everyday healthy eating plans and to love them each day, to a more concrete lifestyle or mantra, which we’re really proud of and hope others will adopt as they make healthy choices daily. It’s the center of HAB’s Love One Today food and wellness education program.”

The new LoveOneToday.com and SaboreaUnoHoy.com display all new lifestyle and product photography, along with enhanced content across a variety of topics, including, as described by HAB officials:

-          Easy-to-sort recipe sections based on nutrition per serving and dietary needs, including: vegan/vegetarian, gluten-free, dairy-free and low sodium

-          Expanded nutrition content searchable by HAB’s health pillars: hearth health, weight management & Type 2 diabetes and healthy living

-          A “how-to” section with info on picking, ripening and storing an avocado

-          Info on the avocado’s journey from farm to plate

Additionally, a refined mini site for health professionals allows health practitioners and communicators to access information about the emerging science behind the goodness of avocados, download free nutrition materials and stay up to date with the Avocado Goodness blog. The blog provides health professionals with tools and topics relevant to their profession such as avocado culinary inspiration, tips on creating and maintaining healthy habits, avocado research and innovation updates, and other community news related to health and nutrition in general.

“With this website refresh we’re headed in a more cohesive direction. HAB can now fully promote the site knowing it demonstrates the ‘Love One Today’ brand at every turn," Escobedo adds.