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In-store digital platform offers pet product engagement and education

‘Lift-and-learn’ technology explains products the moment shoppers touch them on the shelf using computer vision

Michael Browne, Executive Editor

June 16, 2021

2 Min Read
Nestle Purina At Grocery Store - Perch.jpeg
Purina will be able to update digital messaging and is launching initially with education on the Purina ONE 28-Day Challenge, showing pet owners the healthy difference Purina ONE products can make in their pets in just 28 days.Perch

Pet product leader Purina has partnered with retail marketing platform Perch to launch a next-generation in-store product engagement platform at 200 Meijer locations in the Midwest.

The interactive endcaps in the pet section seamlessly incorporate a digital screen that automatically senses which products shoppers touch to respond with videos and information about the product — without having to scan a QR code, touch a screen, download an app or take any additional action. Using Perch’s “lift-and-learn” technology, shoppers can get more information about Purina products to help them find the right products for their pets by simply touching them, as if they had clicked on them online. 

“We are excited to have a storytelling platform in the pet category that communicates Purina’s expertise and commitment to providing the leading products that keep pets safe, happy and healthy,” said Kenneth Endermuhle, Purina’s manager of category experience design. “With Perch, we can deliver the right product message at the right time, at the point of consideration, so that Purina can stand out where the majority of shoppers purchase pet products — in-store.”

Nestle Purina At Grocery Store - Perch copy 2.jpeg

The interactive endcaps in the pet section seamlessly incorporate a digital screen that automatically senses which products shoppers touch to respond with videos and information about the product.

Related:Pet industry sales in 2020 surpass $100 billion for first time

 

Purina will be able to update digital messaging and is launching initially with education on the Purina ONE 28-Day Challenge, showing pet owners the healthy difference Purina ONE products can make in their pets in just 28 days. It includes product category information and mobile integration into an augmented reality experience as well. 

Perch’s digital engagement platform uses computer vision to detect product behavior at the shelf, anonymously detecting the presence of shoppers, what products they touch and what content they engage with to bring in videos, ratings and reviews and product information for every product on the shelf, uniting the digital content shoppers crave with the physical products on retail shelves. Perch’s AI-powered approach drives 5 to 10x the engagement of traditional digital signage and 30% to 130% sales lifts according to case studies in beauty, CPG, accessories, department stores and now grocery, where this partnership represents the largest “lift-and-learn” deployment in both grocery and the pet category.

“We are excited to extend our partnership with Purina, a recognized innovator in the pet category.  With Purina’s partnership, Perch now provides the most advanced in-store technology to help pet shoppers discover products and connect more deeply with the brands they love,” said Perch CEO Trevor Sumner. “We live in the most exciting era of retail where technology and shopper marketing behavioral data are unlocking new ways for brands and retailers to collaborate and rapidly improve shopper experiences.”

Related:Pandemic surge, CBD growth help boost pet supplement category

 

Read more about:

Meijer

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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