Kmart Tunes In to Madres y Comadres

SN STAFF

HOFFMAN ESTATES, Ill. — Kmart has launched the Madres y Comadres YouTube channel for the premiere of an eight-part Spanish-language miniseries focused on two Hispanic mothers and the challenges they face raising a family in America while remaining true to their culture.

Viewable at YouTube.com/MadresyComadres, the webisodes are styled to resemble a mock telenovela and use humor and emotion to connect with members of the demographic. The scripted series is accompanied by 12 interviews with real Hispanic moms from Mexico, Peru, Guatemala and Colombia who are raising American children in a traditional Hispanic household.

“We’re passionate about the diversity of our customer base and excited about the opportunity to speak directly with our Hispanic customers while celebrating their culture and traditions,” said Mark Snyder, chief marketing officer for Kmart, in a statement.