M&M'S Invites Fans to Vote for The Newest Peanut M&M'S Flavor

In honor of its 75th anniversary, M&M'S is empowering fans to choose the brand's newest peanut–flavored addition to its iconic line-up in a nationwide "Flavor Vote."

M&M'S Peanut – which became an instant classic when it was first introduced in 1954 – will be joined on shelves with a new peanut flavor this fall. Three new, nut–inspired challengers – Honey Nut, Coffee Nut and Chili Nut – will go head-to-head vying for America's hearts and stomachs and to win the coveted position of sitting side-by-side with M&M'S Original Peanut.

Fans of the brand will be able to purchase and taste each of the new flavors for themselves via retailers nationwide and then cast their vote, once a day until June 17 online or by texting the word "Vote" to 87654.

"At Mars Chocolate North America, we know M&M'S would not be the brand it is today without our fans," says Tanya Berman, director, M&M'S Brand. "As we celebrate our 75th Anniversary, 'Flavor Vote' is the perfect opportunity to say thanks by empowering them to write the next chapter in our brand's colorful history by choosing the newest M&M'S Peanut flavor."

Once fans cast their vote for their favorite new M&M'S Peanut flavor, they will be entered for the chance to win $100,000 and earn the title of the official M&M'S Taste Tester. The winner will be announced in August along with the winner of the 'Flavor Vote,' which will remain on retailer shelves nationwide.

The brand expects to see a "colorful" but friendly competition put on by all of the "Flavor Vote" campaign participants and encourages fans to rally for their favorite using the hashtag #MMSFlavorVote.