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Mariano’s amps up the experience

Mariano's new Westchester store, the last of 11 former Dominick’s locations that have been remodeled this year, is a remarkable accomplishment.

Neil Z. Stern, Senior Partner

November 11, 2014

2 Min Read

We had a chance to visit the new Mariano’s in Westchester at its grand opening. This store is the last of 11 former Dominick’s locations that have been remodeled this year, which is a remarkable accomplishment in itself. But Mariano’s made sure that the last one was truly special, an 80,000-square-foot masterpiece that was a ground up rebuild of an older Dominick’s.

What we truly admire about Mariano’s is that they never stop innovating. The concept has continued to evolve in the short period of time that they have been in the Chicago market. This store is no exception, with a few new twists along the way:

A Crumbs cupcake shop has already garnered a lot of press as this brand attempts to resurrect itself. It is paired with other “bad for you” goodies including in-store dipped caramel apples and popcorn.

There are multiple foodservice stations, including wood-fired pizza, an oyster bar, Todds BBQ and an in-store wine bar (and yes, there are the usual foodservice offerings well represented too).

Innovation continues into the center store, with a Market Street area that showcases specialty foods, including olive oils, coffees and teas.

This store is a great reminder of why we love the supermarket business and why we love going to new stores. There were new ideas, new experiences along with excited associates, awestruck customers and the community who were all thrilled to be part of this new undertaking.

Supermarkets truly do improve the lives of the communities that they are in, providing food, jobs and a sense of place. While we focus so often on the trends, the numbers and the intense competition that consume the business, it’s good to step back and soak in the wonder of the business as well.

 

About the Author

Neil Z. Stern

Senior Partner, McMillanDoolittle

Neil Z. Stern is a senior partner of McMillanDoolittle specializing in the area of strategic planning and the development of new retail concepts. Neil leads the company’s food practice.

During his 25 year career at McMillanDoolittle, Neil has developed strategies and new concepts for a diverse variety of clients across the retail industry. As a food industry thought leader, Neil has worked across all segments, including supermarkets, convenience stores and foodservice. Key clients have included an impressive mix of large and small food retailers, including Harris Teeter, Price Chopper, Wawa Food Markets, Winn Dixie, McDonald’s Corp., Publix Super Markets, Walmart and Safeway, as well as international companies.

He is editor of McMillanDoolittle’s Retail Watch newsletter and is a frequent speaker on the industry.

Neil has co-authored two books, "Winning At Retail" and "Greentailing and Other Revolutions in Retailing."

Neil is an honors graduate of Columbia University and has attended Northwestern’s Kellogg MBA program.

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