Mini Babybel Launches Free Custom Lunchbox Program

Mini Babybel - the individually portioned red-wax-wrapped cheese – is giving away 10,000 free custom lunchboxes just in time for the back-to-school season. From July 1 through August 31, 2016, creative minds of all ages are encouraged to create a custom designed lunchbox.

"By giving kids and families a chance to design their own lunchboxes, lunchtime becomes an exciting time to show-off their personalized lunchbox and the packed lunch within," says Dan Waters, chief marketing officer at Bel Brands USA, parent company to Mini Babybel. "Mini Babybel is committed to saving lunchtime from the bland and boring by making it fun and delicious with its convenient, 100 percent natural cheese."

Consumers can design their own free lunchbox and turn lunchtime at www.LunchboxByBabybel.com. In a few simple steps, individuals can choose from four designs, and can color the design with pre-selected colors and complete the lunchbox with personalized text.

A total of 10,000 custom lunchboxes will be given away, with a per-day limit to ensure lunchboxes are available throughout the promotion dates. Once the daily limit is reached, consumers are encouraged to return to the website the following day to create their lunchboxes. The lunchboxes and shipping are free to consumers and no purchase is necessary. There is a limit of two lunchboxes per household and participants must be 18 years or older.

Mini Babybel is a 100 percent natural cheese with that delivers at least four grams of protein and 15 percent of an individual's daily calcium needs.