Mondelēz International Brands Partner with Turnstyle to Reward Customers for Loyalty

Two of Mondelēz International’s brands, Cadbury in Canada and Swedish Fish in the United States, have partnered with Turnstyle to utilize the Turnstyle platform to help measure and engage with consumers inside their retail partners’ stores.

Mondelēz International’s brands Cadbury chocolate and Swedish Fish candy are sponsoring the deployment of free public Wi-Fi in participating retail outlets for a pilot period of three-four months, in order to provide a valuable amenity to consumers while learning about on-premises behavior. 

Live in Canada since the beginning of December, Turnstyle is partnering with Mac's Convenience Stores and Cadbury. Consumers who have signed into the Wi-Fi will be sent valuable location-based, marketing rewards as they enter or exit participating locations from Cadbury and Mac’s. Each visit throughout the month of January will be rewarded with an offer, up to a maximum of 10 per person.

“We are excited to be working with Turnstyle to enhance the customer offering and experience through Wi-Fi,” says Kim Yansen, director of field Shopper marketing at Mondelēz International. “As we move towards interactive digital experiences, it’s important that we connect our brands and partners together to create an offering that resonates with consumers. Leveraging Turnstyle’s technology, we are able to connect with them one-on-one, in a unique way.”

Throughout New Jersey, Turnstyle is partnering with the QuickChek convenience chain and the Swedish Fish candy brand. Swedish Fish and QuickChek will be sending valuable promotional offers to consumers who have signed into the Wi-Fi with the aim of rewarding customer loyalty. This program fits within QuickChek's broader strategy of using digital tools and technology to enhance consumer interaction and loyalty.

Turnstyle anticipates that nearly 10,000 consumers will participate in the pilot program spanning approximately three months. Turnstyle will be providing both the brands and the retailers with detailed analytics on consumer behavior, short-term promotional effectiveness and the long-term impact on consumer engagement.

 “We are excited to be working with Mondelēz International to bring something relevant to consumers,” says Ryan Freeman, senior director of partnerships and business development at Turnstyle. “This campaign has the ability to reach customers with offers in real-time, based on their location and interaction with both the retailer and the Mondelēz International brand.”

In September 2015, Turnstyle was selected as one of eight startups to participate in Mondelēz International’s coveted Shopper Futures program. The program is part of Mondelēz International’s innovation initiative, which sees leading retailers and ambitious entrepreneurs collaborate with its own power brands to help transform the consumer retail experience.