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More pets means more pet products
Retailers look for their piece of the $100 billion market
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![sn-pet-products.jpg sn-pet-products.jpg](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt44fcf9d2d2aa4381/6683fa29fd549c8aa5847e5a/sn-pet-products.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
During the pandemic, there was a boom in pet adoptions that led to an increase in pet products and a new look at the products being offered for pets. Pets were already being looked at as members of the family but after spending 24/7 with their pets, pet owners have caused sales of pet food and products to balloon.
Overall retail pet sales increased 6.7% in 2020, to $103 billion, surpassing $100 billion for the first time, according to the American Pet Products Association’s State of the Industry Report. Sales of pet supplies in the grocery channel increased 12.4% in that time, according to IRI, to about $1 billion, and sales of pet treats were up 10.4%, to $1.4 billion.
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