Nabisco Surprises Fans with Daily Rewards

For more than a century, Nabisco, a Mondelēz International brand, has provided families with their favorite cookie and cracker products. Today, the Nabisco brand is celebrating the 115th anniversary of its debut in the marketplace with the launch of "115 Moments of Joy." Each day for the remaining 115 days of 2016,  Nabisco brands are bringing consumers across the country daily prizes to commemorate this milestone in unexpected ways.  

To generate excitement around the "115 Moments of Joy" promotion, Nabisco and actress Katie Holmes surprised an unsuspecting Calabasas, Calif. shopper with $115 because she was spotted with RITZ Crackers in her shopping cart. 

"We are proud of our long history of providing consumers with quality, snacking favorites," says Roberto Marques, Executive Vice President and President, North America, Mondelēz International. " '115 Moments of Joy' is our way of celebrating our fans and customers and serving up daily moments of joy as we celebrate 115 years of our brands making memories for families coast to coast."

Consumers can tegister at Nabisco115Moments.com for a chance to win one of the daily cash giveaways of $1,150 or a special celebrity experience – and $115,000, or be spotted at select retailers coast-to-coast with Nabisco products in your shopping cart or a piece of paper with the word "Nabisco" on it for a chance to win $115 on the spot! Consumers can pin their favorite Nabisco recipe on Pinterest to win one of 115 daily prizes of $115. There will be DJ giveaways through multiple iHeartMedia stations nationwide and through iHeartRadio.

"115 Moments of Joy" is the first major program kicking off a multi-year national collaboration between Nabisco and iHeartMedia. Additionally, the brand is also teaming up with Facebook and Pinterest whose social platforms and engagements are part of the integrated, multi-touch program.

"Because both iHeartMedia and Nabisco make it a priority to reach fans wherever they are with the products and services they want, this collaboration is a natural fit," says Bob Pittman, chairman and CEO, iHeartMedia.  "We are proud to be supporting the anniversary celebration with Nabisco and look forward to a continued rich partnership into next year and beyond."