Nathan's Famous Launches Original Selfie Sweepstakes Today

Nathan's Famous, the hot dog company based in Coney Island, N.Y., launched its Original Selfie Sweepstakes today at www.NathansSelfie.com.

Fresh off claiming the GUINNESS WORLD RECORDS title for Most selfies (self-portraits) taken simultaneously with 4,296 at Busch Stadium in St. Louis, fans nationwide can enter their selfies now through September 14.

"Nathan's fans love to have fun taking selfies and sharing stories about their favorite hot dog, so as an originator of fun, we at Nathan's Famous want to celebrate this all summer long," says Mike Paribello, senior director of marketing, Nathan's Famous. "We have incredible prizes and are looking forward to seeing how people enjoy their favorite Nathan's Famous products."

Sweepstake entries should be uploaded to www.NathansSelfie.com or emailed to [email protected]. Fans can also enter via Instagram and Twitter by using the hashtag #NathansSelfie. Each week, one lucky winner will be proclaimed the Fan of the Week for the photo submitted to the website. Monthly grand prizes and weekly prizes will also be awarded. For more information and complete rules, please visit www.NathansSelfie.com. To be eligible for various weekly and grand prizes, fans must incorporate a Nathan's Famous product into their entry.

Four grand prizes will be awarded and include:

 Nathan's Famous is a licensed brand of Smithfield Foods.