Nathan's Famous Will Attempt to Break Guinness World Records Title for Longest Line of Hot Dogs

In celebration of its 100th anniversary, Nathan's Famous will attempt to break the Guinness World Records title for world's longest line of hot dogs on Friday, Sept. 2, at 12 p.m., in Vanderbilt Hall in Grand Central Terminal in New York.

Nathan's will line up 1,916 hot dogs, more than 950 feet in length, to break the previous record of approximately 846 feet set in Tokyo, Japan in 2014. The line of Nathan's hot dogs will spell out "100," a reference to the 100th anniversary of the famed Coney Island hot dog brand, which was founded on the corner of Surf and Stillwell avenues in 1916.

"Nathan's already stands out in the minds of consumers as the world's leading premium hot dog," says Nathan's executive vice president Scott Harvey. "Setting another hot dog world record is the perfect way to kick off the Labor Day grilling weekend on our anniversary year."

Hot dog-eating world champion Joey Chestnut, who ate a record 70 hot dogs in 10 minutes on July 4, will oversee the Guinness World Records attempt, which will also feature a Coney Island experience with games, coupons and other activities running from 8 am to 11 am. Nathan's Famous will give away free hot dogs to audience members and spectators following the attempt.

Chestnut won back his championship title with a dramatic performance at the 2016 Nathan's Famous International Fourth of July Hot Dog Eating Championship in Coney Island, beating previous champion, Matt Stonie, 70 hot dogs and buns to 53 hot dogs and buns.

Polish immigrant Nathan Handwerker originally borrowed $300 from Jimmy Durante and Eddie Cantor to open his hot dog stand in Coney Island, and Nathan's flagship restaurant still operates in the same location. However, the global, publicly traded company now sells more than 500 million hot dogs each year at 53,000 locations in the United States and around the world.

Highlights of the Nathan's Famous 100th anniversary celebration included a special 5-Cent Hot Dog promotion over Memorial Day Weekend, the Nathan's Famous International Fourth of July Hot Dog-Eating Contest in Coney Island along with the record attempt at Grand Central Terminal in New York on Labor Day weekend.