Natural Delights Will Bring Holiday Themed Consumer Promotion and Merchandising Program Back to Stores

Natural Delights, a Bard Valley Date Growers Medjool Date brand, will continue to drive consumer demand, store traffic and brand preference with the return of a holiday themed consumer and trade campaign called “Naughty or Nice.” 

“Naughty or Nice” is an annual holiday recipe promotion that celebrates the many ways Natural Delights can make holiday gatherings special. Through national print vehicles like Cooking Light, Shape and Bon Appetit, as well as targeted digital banner and social media advertising, the campaign connects with consumers who are interested in healthy snacking, fitness, home cooking and holiday entertaining. 

“We have made it easy for our retail partners to connect with the promotion in-store and take advantage of the increased awareness we are driving around Medjool Dates and holiday entertaining. Not only is this program easy to implement, it’s the perfect foundation for a holiday entertaining inspiration center in the produce department,” says Erin Hanagan-Muths, director of marketing for Bard Valley Date Growers.  

Retailers can take part in the promotion by incorporating self-display shippers with promotional tie-in merchandising elements provided by Natural Delights.

The “Naughty or Nice” consumer promotion is the fourth in a year-long series of demand-generating activities that have delivered over 150 million impressions to health-minded consumers through a national consumer advertising campaign that spans print, digital, mobile and social media channels. 

“We are committed to supporting our retail partners by driving consumer awareness and demand for Natural Delights products. Our combination of trade support programs and consumer demand building activities like “Naughty or Nice” have resulted in the Natural Delights brand owning 80 percent of the date category share and driving 10 times the sales rate of all other date brands combined,” Hanagan-Muths says. 

The consumer promotion will run from Nov. 1–Dec. 31. Retailers are encouraged to connect with their sales representative or email [email protected] to make sure their Natural Delights product inventory and display programs are prepared for this promotional period.  

Consumers and health professionals alike are awakening to the unique nutritional benefits of Natural Delights Medjool dates. Certified heart-healthy by the American Heart Association, Natural Delights are a Non-GMO Project Verified, pesticide-free and additive-free whole fruit. Natural Delights offer 50 percent more potassium by weight than bananas, and supply 12 percent of RDA of fiber.