OREO Releases New Firework Cookies, Launches Oreo Creation Contest

OREO has introduced Firework OREO Cookies, the newest limited edition flavor from the OREO Wonder Vault, featuring popping candy crème. The brand has also launched its #MyOreoCreation #Contest in search for future OREO creations. For the first time ever, fans will submit their ideas for what the OREO Wonder Vault should create and release next for the chance to win a cash reward valued at $500,000, as well as access to secret OREO creations.

The #MyOreoCreation #Contest leverages the unique equity the OREO Wonder Vault has built around innovation and unexpected flavors. Whether it is turning OREO cookies into Chocolate Candy Bars or capturing the flavor of a favorite treat in an OREO cookie, the OREO Wonder Vault is constantly conjuring up ways to surprise fans. And now, fans can join in.

“Our newest limited edition flavor got us thinking—if we can create a Firework OREO cookie, what else could we create? And who better to ask than those who are already sharing their flavor and creation ideas,” says Madeline Vincent, brand manager, OREO. “We’ve always loved hearing and seeing our fans’ ideas and now we’re thrilled to merge that passion and creativity with OREO innovation to come up with future OREO Wonder Vault creations.”

Using the newest limited edition flavor as inspiration, fans are encouraged to get creative when it comes to dreaming up what could be an OREO creation. It could be a never-thought-possible-in-a-cookie flavor, or the combination of two flavors. It could even be an idea that is not even a flavor (like the Firework OREO cookies).

Eligible fans who share their #MyOreoCreation #Contest ideas will be entered for a chance to be one of three finalists who will win $25,000 each and see their idea on select retail shelves nationwide in May 2018, complete with an on-pack shout-out. The Grand Prize Winner will be chosen via fan vote in July 2018, and will win $500,000 and unprecedented fan access to OREO creations. The Grand Prize winner will also get the chance to taste unreleased OREO products, including both those with future launch dates as well as creations still in the prototype phase.

U.S. fans can submit one unique submission per person per day on Instagram or Twitter by uploading a photo, video or just copy and including the hashtags #MyOreoCreation #Contest.

The three finalists will be chosen using the below criteria:

In the event of a tie, the submission with the highest “Taste Appeal” score will be deemed a Finalist. Fans can enter between now and July 14, 2017.