PepsiCo Recycling Teams Up with Malin Akerman for Recycling Social Campaign

With the official start of summer upon us, PepsiCo Recycling has teamed up with actress and environmentalist Malin Akerman to give people a new reason to recycle and a chance to show off why they love nature and why they #RecycleforNature. The new social media campaign calls on everyone to post their nature photos from the outdoor moments they enjoy the most—hiking, kayaking, lakeside lounging, etc.—on their social media accounts using the hashtag #RecycleforNature to share their passion for nature and raise recycling awareness while saving and restoring drinking water. “Being active outdoors and protecting the environment are two things I care about deeply, so I’m thrilled to bring these two passions together,” says Akerman. “Recycling our cans and bottles is just one simple, easy thing we can do to protect nature and secure clean drinking water. I hope people join me in sharing why they #RecycleforNature.” The social media campaign is an extension of PepsiCo’s “Recycle for Nature” program which provides consumers with the opportunity to directly drive water conservation efforts by recycling more often. The five-year program, announced last summer, is part of PepsiCo’s goal to increase the U.S. beverage recycling rate to 50% by 2018. For every one point increase in the U.S. beverage container recycling rate each year, PepsiCo will make an additional donation to The Nature Conservancy. “We’re excited to be working with Malin Akerman and The Nature Conservancy on #RecycleforNature and to give people a fun way to celebrate their passion for nature and highlight the importance of recycling and water conservation,” says Meagan Smith, program director for PepsiCo Recycling. “We all have a connection to nature, and we want to show that the simple act of recycling can have a big impact on the moments we enjoy in the outdoors and on the environment around us.” Those who #RecycleforNature will help raise recycling and water conservation awareness. As the U.S. beverage recycling rate rises, supporters are helping contribute to PepsiCo and The Nature Conservancy’s goal of saving and restoring one billion gallons of water in watersheds that serve more than 35 million people across nine states in major cities, including: Albuquerque, N.M., Denver, Las Vegas, Los Angeles, Phoenix, Salt Lake City and more. “PepsiCo’s support of the Conservancy through Recycle for Nature is a win for nature and for people” says Daniel Shemie, director of water funds for The Nature Conservancy. “As the national recycling rate increases, it will help fund The Nature Conservancy’s work to protect and restore drinking water at its source. We need everyone’s help to protect the nature we love.” Since 2010, PepsiCo has added more than 5,000 recycling systems across North America through recycling programs in more than 41 states. In 2013, PepsiCo invested in support for the operation and delivery of its recycling programs, increasing the total amount of material recycled to more than 18 million pounds and 324 million containers since 2010.