Popchips Unveils Star Wars Packaging

popchips, the popped snack company, has unveiled a Star Wars: The Force Awakens themed product that will be available at retailers nationwide for a limited time. The special Star Wars designed packaging will be featured on three of the company's most popular flavors including BBQ, Crazy Hot and Sea Salt. The product packaging will feature characters from the highly anticipated Star Wars: The Force Awakens film, giving fans and moviegoers an exciting snack option prior to the film’s debut. “Snacking and entertainment go hand-in-hand and we know popchips fans will enjoy our Star Wars: The Force Awakens variety during this epic cultural event, " says Marc Seguin, chief marketing officer at popchips. “Star Wars launched an entire generation of fans, which continues to grow, and we feel this is a perfect collaboration with our innovative brand. With the film’s new characters featured on our products, consumers will have more excitement to reach for in snack aisles from coast to coast.” This newest offering follows popchips successful back-to-school snacking multi-pack introduction, which included classic Star Wars characters on the packaging.