Report Forecasts Major Trends in Natural Products
“You are seeing this move toward simpler products where new product innovation is actually undoing a lot of what we had done with our food products over the last decades." — Carlotta Mast, lead author, "NEXT Forecast 2014"
September 3, 2013
BOULDER, Colo. — The simplification of product formulations, an increasing level of transparency and greater degrees of personalization are among the most significant trends shaping the natural products industry, according a new report from New Hope Natural Media.
In addition to those trends and others, “NEXT: The Natural Products Industry Forecast 2014” also seeks to identify the brands, products, people and sales shaping the future of the natural products industry and compelling consumers to make healthy behavior changes. The report was created through research at New Hope’s Natural Product Expo East and Expo West shows, among other sources. New Hope and SN are both owned by Penton.
SN WHOLE HEALTH
Whole Health is a quarterly special report by Supermarket News examining news and trends in health and wellness.
IN THIS ISSUE:
• Pressure Rising: Importing Organic Feed From China
• Industry Voices: Filling the Sustainable Shopping Cart
• Report Cites Opportunities in Sustainability
• Spartan Pioneers Cooking/Nutrition Program for Kids
• Report Forecasts Major Trends in Natural Products
• Conscious Capitalism Takes Center Stage at Expo East
• M&A Activity Up in Nutrition, Health and Wellness
In an interview with SN, Carlotta Mast, lead author of the NEXT Forecast 2014 report, pointed out that one of the most significant trends in the natural products industry could be described as “ancient wisdom.”
“You are seeing this move toward simpler products where new product innovation is actually undoing a lot of what we had done with our food products over the last decades,” she said. “Things had gotten so complex, with these long lists of ingredients, and hyper-processing.