Stella Artois Partners with Chrissy Teigen for Holiday Campaign

Stella Artois will continue its "Host One to Remember" campaign this season by inspiring consumers to put their own personal touch on entertaining during the holidays. The multi-faceted, season-long holiday campaign will launch this month with a series of unique events, innovative collaborations and a new national advertising campaign. Drawing on the brand's Belgian heritage, Stella Artois has collaborated with a team of extraordinary hosts, including model, TV host and The New York Times bestselling cookbook author Chrissy Teigen, to encourage consumers to put their own personal touch on holiday entertaining this year.

"Stella Artois was originally named after a star and crafted as a holiday gift for the people of Leuven, Belgium, so holiday hosting isn't new for Stella Artois; it's who we are," says Harry Lewis, vice president of Stella Artois. "This season, we're celebrating our Belgian origins and encouraging others to bring their own passion and personal style to holiday hosting to create special moments that will last forever." 

A continuation of the brand's successful "Host One to Remember" summer platform, the holiday campaign celebrates timeless hosting moments, re-imagined for the winter season. To share the story of its own Belgian beginnings and legacy of hosting, Stella Artois revealed a series of new creative components this season including out-of-home, digital, print and a set of 15- and 30-second television ads. To bring the brand's holiday hosting origins to life during this special time of year, the new spot showcases Stella Artois' founder and master brewer struggling to deliver his first batch of beer on a snowy Christmas Eve in Leuven, until he gets some help from a herd of reindeer.

Borrowing from that same heritage, Stella Artois will put a modern day twist on an old Belgian tradition, the "King's Feast" —a celebration of Belgium's unique culture observed every year on Nov. 15. Stella Artois has collaborated with a few notable hosts to help bring the "King's Feast" to the U.S. for the first time, and treat guests to a sophisticated holiday feast hosted by Teigen and master of contemporary Belgian cuisine and former Stella Artois brand ambassador, Bart Vandaele.

"When I think about hosting a party to remember, the first thing that comes to mind is food—especially during the holidays," says Teigen. "I love putting my own spin on traditional dishes when I'm cooking for friends and family—and I always include Stella Artois as the perfect addition for ultimate holiday fun."

In celebration of the campaign, Teigen and Chef Vandaele will share how they are putting their personal touch on the holiday season—including the creation of a modern day "King's Feast" menu designed to complement the flavor profile of Stella Artois. Chrissy will unveil an original recipe for her own take on Belgian mussels with Thai flavors, Chrissy's Spicy Mussels with Stella Artois, alongside Chef Vandaele's twist on Belgium's classic beef stew, Stella Artois King's Feast Carbonnade a la Flamande, both made with the iconic Stella Artois lager.

Stella Artois is further encouraging people to put their personal touch on hosting during the holidays through a series of partnerships, as well as online and off-premise activations that inspire others to "Host One to Remember."

Stella Artois has launched two new limited-edition gift packs this year—one featuring Stella Artois classic European-style lager and another with Stella Artois Cidre—making sophisticated gifting easier than ever. Designed to be enjoyed with friends and loved ones, both packs are available at retailers nationwide and through e-commerce delivery partners Drizly and Minibar in New York City. 

For the second year in a row, Stella Artois has partnered with Gilt to provide hosting and gift guide recommendations in real-time through the Gilt app and website, and through their premium holiday lounge in their New York City flagship store, Saks Off 5th. The brand's legacy will be brought to life in a series of 12 hosted events as shoppers are offered a perfectly poured Stella Artois, premium gift wrapping services and custom engraved limited edition holiday chalices. Consumers outside of New York City will be able to redeem a complimentary gift with purchase holiday chalice when they shop the gift guides (restrictions apply).

Stella Artois is utilizing digital platforms to inspire others to host in new settings and styles—including an immersive consumer experience through an interactive Instagram story that allows users to craft their own Stella Artois Cidre Berry Hot Toddy cocktail right in-feed.

Stella Artois tapped notable mixologists and chefs from across the country to create original cocktail recipes featuring Stella Artois Cidre, as well as unique holiday food pairings that are perfect for impressing guests while entertaining at home—such as a Stella Artois Cidre Sangria Punch paired with Spanish charcuterie, or the Stella Artois Cidre Coconut Spice Cocktail designed to complement the flavors of spicier dishes.