TruMoo Supports Built With Chocolate Milk Campaign

TruMoo Chocolate milk is supporting the BUILT WITH CHOCOLATE MILK campaign. Sponsored by the Milk Processor Education Program (MilkPEP), the national marketing campaign underscores the important and nutritive role chocolate milk plays in the post-workout rituals of competitive swimmers and young athletes in training, company officials say.

Chocolate milk's blend of carbohydrates and protein makes TruMoo an ideal post-workout recovery beverage, officials add. Plus, TruMoo provides eight essential nutrients, including calcium, Vitamin D and protein, and contains no artificial growth hormones, high fructose corn syrup or artificial sweeteners.

"The science behind the benefits of chocolate milk is well-known and we're proud that swimming medalist and mom Jenny Thompson has made TruMoo Chocolate milk an important part of her family's active life," said Greg Schwarz, vice president of marketing at Dean Foods. "And TruMoo is more than just a great post-workout recovery beverage; it's a nutritious and delicious choice that adults and kids can enjoy each and every day."

In support of the BUILT WITH CHOCOLATE MILK campaign, for a limited time, TruMoo gallon and half gallon bottles will display the USA Swimming logo. Additionally, through August 31,  fans can text TRUMOO to the number featured on specially-marked bottles to enter to win a trip to New York City to walk the red carpet with the USA Swimming National Team, plus other weekly prizes.

"As a former competitive swimmer and mom, I've learned the importance of getting the nutrients your body needs to recover from a workout or just a busy day," says Jenny Thompson, world champion swimmer, physician and mom. "Whether I've just finished swimming laps in the pool or my son and I are refueling after a fun activity in the sun, I love to reach for TruMoo Chocolate milk."

TruMoo Chocolate milk is available in dairy cases at grocery stores nationwide in gallon, half gallon, quart and single-serve bottles. Newly launched TruMoo Calcium Plus—made with 50 percent more calcium per serving than regular low-fat white milk—and TruMoo Protein can also be found nationwide.