WMMB Introduces Picks & Bites

An engaging new promotion concept from Wisconsin Milk Marketing Board offers diverse and versatile marketing opportunities. Wisconsin Cheese Picks & Bites is a program that presents more than 50 hand-held cheese creations that will appeal to retailers, foodservice professionals and consumers alike. Each petite pick or bite combines Wisconsin Cheese with a few ingredients that deliver irresistible flavor combinations and easy preparation, say officials at the WMMB. The choices range from savory to sweet and rely on fresh ingredients for contemporary appeal. Retailers will find a wide variety of in-store promotional possibilities with Picks & Bites.  WMMB has developed a variety of in-store merchandising materials to support this new addition to its popular in-store Toolbox retail programming that includes a recipe brochure, counter cards,  iron man signage and table tents.  The selection also is an innovative way for shoppers to sample new cheeses or enhance a deli or prepared food display. Several picks can be grouped to sell in the prepared foods section, especially for home entertaining occasions. Consumers, too, can easily and quickly compose Picks & Bites for entertaining and other special occasions.  Many are simple enough to engage the entire family in kitchen duty while offering kids an educational opportunity and enticement to try new cheeses and the fresh ingredients that complement them. Among the Wisconsin Cheeses that are featured in the Picks & Bites collection are Asiago, Blue, Baby Swiss, Brick, Cold Pack, Feta, Edam, Fontina, Mozzarella and Mascarpone. Picks & Bites by Wisconsin Milk Marketing Board www.eatwisconsincheese.com