Woot Froot Launches New Website and Remains Focused on Providing a Unique Customer ExperienceWoot Froot Launches New Website and Remains Focused on Providing a Unique Customer Experience

In preparation for the second season of their freshly sliced peaches and nectarines in June, Woot Froot has recently launched a new website. Located at www.WootFroot.com, the design is simple and clean in its format for ease of navigation, and also features specific product information, nutritional facts, and an in-depth store locator. Created to not only help showcase the fun and dynamic brand image and personality that consumers have come to know and love through the packaging, the website is also another step towards positioning Woot Froot as a leader in the fresh fruit, value-added category, company officials say. Kim Gaarde, president of Fresh Fruit Cuts remarked, “We’re excited to have a website that continues to showcase our brand and reflect the unique culture that is Woot Froot. We are striving to create not only a brand that people can notice, but one that consumers genuinely connect with that adds value to their everyday lives through convenient, ready to eat products.”