AFS Wins Creative Choice Awards At NGA Convention

SALT LAKE CITY — Associated Food Stores, a grocery wholesaler here, received six Creative Choice awards from the National Grocers Association this week at the NGA Annual Convention in Las Vegas. AFS received honors in various categories, including nation’s best fresh food merchandising, best store brand marketing and best connections through technology.

The awards highlighted many of the company’s recent efforts, including a world-record eclair promotion at its Dick’s Market stores, a creative bagel sale at its Macey’s stores, and an innovative marketing campaign for its Western Family private-label brand.

AFS placed first in six of the 25 categories, the most of any company in the nation. All entries were judged by a panel of industry experts, and winners were selected based on the creativity, clarity and effectiveness of the campaigns and promotions.

“We are extremely pleased to see the independent grocers serviced by Associated Food Stores recognized on a national level,” Roger White, executive director of marketing at AFS, said in a release. “The awards are simply a result of their efforts to provide the very best to their customers.”

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