Food City Launches Bilingual Value Campaign

CHANDLER, Ariz. — Food City, the Hispanic-oriented format operated by Bashas’ Supermarkets here, has launched a new campaign that aims to cheer up customers during tough economic times. The campaign will be based on the upbeat song “Que Rico el Mambo” by Perez Prado, the Cuban-born artist credited with bringing the mambo to popularity in the 1950s.

The campaign, which also includes a colorful new circular, highlights the everyday low prices and value Food City offers to shoppers, Food City officials said.

“We understand these are difficult times, and we want our valued customers to know that we’re here to provide great savings,” Cisco Echeverria, vice president of Food City, said in a statement.

Read More of Today's Headlines