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Food Lion Rolls Out Coupon Kiosks

SALISBURY, N.C. — Food Lion here is rolling out new store kiosks that will generate and print out coupons for shoppers based on their own shopping habits.

Jon Springer, Executive Editor

April 26, 2010

1 Min Read
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JON SPRINGER

SALISBURY, N.C. — Food Lion here is rolling out new store kiosks that will generate and print out coupons for its shoppers based on their shopping habits.

The MVP Savings Center units were rolled out in about 100 Food Lion stores in the Charlotte market earlier this month, with further expansion planned in the weeks ahead, Christy Phillips-Brown, a Food Lion spokeswoman, told SN. The units are expected to debut in stores in North Carolina, South Carolina and Virginia this year.

Customers swipe their MVP loyalty cards at the kiosks, which then searches for available offers based on past purchases. The coupons include offers of money off for their orders, as well as private- and national-brand product savings.

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About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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