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Marketer of the Year

Gallery: Pleasure doing business with you

Jon Springer, Executive Editor

January 5, 2015

6 Slides
Gallery: Pleasure doing business with you

Publix Super Markets has expanded to North Carolina, taking its well-known brand along for the ride. Company officials say stores in new markets “need to be really good in two things: quality and value, and the best at one: service.” Executing at those same attributes consistently in existing stores has provided the Lakeland, Fla.-based retailer with the brand strength to expand organically, while employee-owners have helped to perpetuate the Publix feel. Iconic slogan “Where Shopping is a Pleasure” has endured for 60 years.

Photos courtesy of Publix Super Markets

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About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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