Giant Eagle introduces myPerks, bringing its loyalty program to a new level

Pittsburgh-based grocery, fuel and pharmacy retailer Giant Eagle on Monday introduced its new myPerks loyalty program to the Canton, Ohio, community, delivering consumers in this area more perks, personalized savings, bonus events and immediate rewards.

myPerks provides a $1 Reward for every 50 perks earned at Giant Eagle and Market District supermarkets and GetGo convenience stores, making it easier for customers to save on groceries at Giant Eagle or a fill up at GetGo. With myPerks, guests are also able to earn perks during transactions when they are redeemed — a benefit not available in the fuelperks program — and will have the perks expiration period extended to at least 90 days.

Giant Eagle’s new myPerks loyalty program is also the first multi-tier loyalty program introduced by a major U.S. supermarket, according to the company. Canton customers who earn 2,500 qualifying perks within a six-month earning period unlock the myPerks Pro tier, enabling them to earn 50% more perks on groceries, retailer gift cards, gasoline, prescriptions and more.

“The myPerks program was born of our recognition that more and more families across our communities need additional value to help them through challenges faced by the pandemic,” said Giant Eagle spokesperson Dan Donovan. “By shifting to a ‘dollars off’ reward structure, we make it easier for our guests to redeem their rewards whenever it is most convenient for them.”

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In addition to myPerks, Giant Eagle also lowered prices on thousands of items throughout its stores in the Canton community and launched a robust digital rewards platform.

Everyday prices have been lowered on more than 2,000 items, including important grocery staples such as Giant Eagle Bacon (reduced by $1 to $3.49), Ore Ida Frozen Potatoes (reduced by $0.50 to $2.79), Dannon Oikos Yogurt Quarts (reduced by $1 to $4.49), DiGiorno Stuffed Crust Pizza (reduced by $2.20 to $7.79) and many more products.

In addition, Canton shoppers who activate a digital account with Giant Eagle by visiting GiantEagle.com/myPerks will receive access to special savings events through the holidays and receive a 5% discount on more than 3,500 Giant Eagle brand items purchased through the end of the year, creating an opportunity for additional, meaningful savings every time they shop.

Giant Eagle says it will gauge the popularity of myPerks among Canton customers in the coming weeks as it evaluates potential opportunities to introduce the program to additional markets it serves.

The retailer operates more than 470 stores throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana. 

Related:Giant Eagle goes live with checkout-free payment at GetGo store