H-E-B Kicks Off New Ad Campaign

SAN ANTONIO — Super Bowl viewers in Texas on Sunday saw the first spots from a new advertising campaign by H.E. Butt Grocery Co. here.

The new ads reinforce H-E-B’s commitment to helping customers save money, the company said, and build on the chain’s “No Store Does More for Less” message.

One spot features Scott McClelland, H-E-B’s Houston division president, explaining that customers do not need a discount card to get the store’s best prices. A second ad shows children during a day of activity, underscoring H-E-B’s value to families with kids.

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