Market Street Debuts In-Store Game

FRISCO, Texas — Market Street, the six-store chain operated by United Supermarkets here, has launched an in-store game with $3 million in prizes.

The “Road to Riches” game provides shoppers with a special tag on every receipt which can be collected for the opportunity to win prizes, including a $1 million grand prize. Other prizes include a vintage car, a 2009 Ford Escape hybrid, free groceries for a year, and a Harley-Davidson motorcycle.

The contest, which also includes instant wins and an Internet component, runs through Aug. 13 at all Market Street stores in the Dallas-Fort Worth area.

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