Metro Launches Quebec Rewards Program

MONTREAL — Metro Inc. here will launch the first phase of its “Metro & Moi” reward card program this week at 26 stores in Quebec. The program, which Metro said was the first of its kind at the company, will be extended to all Metro stores in Quebec later this year.

The program will reward loyal customers by giving them one “m” point for every dollar spent at Metro stores. The points are redeemable for discounts on grocery bill, with certain weekly promotions allowing customers to earn up to 10 times the points. Members will also receive personalized offers on their favorite items, Metro said.

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