Raley's Hires Hoffman/Lewis as Ad Agency

WEST SACRAMENTO, Calif. — Raley's here said Wednesday it has hired Hoffman/Lewis, an advertising agency based in San Francisco, to handle its creative and media advertising business. The agency's responsibilities will include television, radio, print and interactive campaigns, with its first efforts scheduled to debut in the spring, Raley's said.

According to Michelle Cervantez, chief marketing officer, "We chose Hoffman/Lewis because they presented us with a strategy that we feel will create a foundation for the long-term growth of our business; plus, it has a compelling record of success with retailers and outstanding creative capabilities."

Hoffman/Lewis, which also has offices in St. Louis, counts among its West Coast clients Toyota, McDonald's, Horizon Organic Dairy, Bank of the West and BevMo.

Raley's operates 134 stores in Northern California and Northern Nevada, with sales estimated at $3.4 billion.

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