Report: Consumers Want Cereal Coupons

MOUNTAIN VIEW, Calif. — Ready-to-eat cereal, baby products and baking ingredients, respectively, were the top three most popular printable coupon categories last month, according digital coupon provider Coupons.com.

Nutritional and diet products ranked as the fourth most popular coupon category, with yogurt falling to the No. 5 spot from No. 2 a month ago. In addition, several non-grocery categories, including laundry supplies and personal care, entered the Top 10, suggesting more demands for household product savings.

Both salty snacks and portable snacks fell off the March list, after previously ranking in the first five.

The ranking is based on the number of coupon prints by category across the Coupons.com publisher network.

Texas was the top coupon-printing state in the nation in March.

Shoppers printed $57 million in savings from Coupons.com in March, a $38 million increase, or 192%, since the same month last year.

“Consumers printed a record amount of savings in March, almost tripling the amount printed last year,” said Steven Boal, chief executive officer of Coupons Inc. “Consumers are using digital coupons to save on virtually everything they spend money on from food to household essentials to entertainment items.”

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