The Face of Facebook

CAROL ANGRISANI

WASHINGTON — Retailers should use social media to reach moms, as the demographic is more likely to use Facebook and other social media tools than average adults, according to a study from the Retail Advertising and Marketing Association and BIGresearch.

“Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones,” Mike Gatti, RAMA executive director, said in a statement. “The Web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”

The Retail Advertising & Marketing Association is a division of the National Retail Federation.