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The Trader Joe’s tote bag is back — and different
And the retailer is hoping for the same kind of euphoria
1 Min Read
Bill Wilson
Summer is always the perfect time for sequels, and Trader Joe’s hopes it has another hit with its tote bag.
Earlier this year, the retailer launched mini canvas tote bags which proved to be a big hit with shoppers, with some of the $2.99 items priced for resale at upwards of $500.
Over the weekend it was revealed on Instagram that Trader Joe’s will now be offering mini insulated tote bags for $3.99. The colors on the Trader Joe’s Treasure Hunt Instagram page were hot pink and turquoise.
Learning from the canvas tote bag craze, Trader Joe’s is putting a two-bag purchase limit on the mini insulated tote bags, and USA Today reports the item is already being resold online for as much as $89.99.
