TV’s Ripa to Pitch A&P’s ‘Price Project’

MONTVALE, N.J. — Kelly Ripa, co-host of the morning television program "Live with Regis & Kelly," has been recruited as an official spokeswoman of A&P’s “Lower Price Project,” the retailer’s comprehensive everyday-lower-price program.

Ripa, who shops regularly at A&P, will be promoting the chain's new prices in upcoming television and radio commercials. The “Lower Price Project,” begun last month, is rolling out 10,000 lower everyday prices at A&P, Waldbaums and SuperFresh stores operated by A&P, based here.

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