Ukrop's Promotes Online Blog

CAROL ANGRISANI

RICHMOND, Va. — Ukrop's Super Markets is promoting its new online blog with a chance to win $100 gift card.

All those who leave a comment about their favorite food at blog.ukrops.com are automatically entered for a chance to win. The winner will be notified via email and announced on the blog on Oct. 2.

Ukrop's is among the growing number of supermarkets using social media to connect with shoppers. On Sept. 1, the retailer launched a Facebook page, created a Twitter account, and started an online blog.

"We're excited about this effort because it gets us back to our roots of word-of-mouth marketing," Lynn Schafer, Ukrop's targeted marketing manager, told SN.

Safeway, Dorothy Lane, Lowe's Foods and Price Chopper are among the retailers that are also active with Facebook, Twitter and online blogs.

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