Sponsored By

Bai Partners with VH1 Save The Music Foundation

Between August 1 and September 30, 2016 Bai will donate a portion of proceeds from every bottle and can sold to VH1 Save The Music Foundation.

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
Supermarket News logo in a gray background | Supermarket News

Bai Brands has partnered with VH1 Save The Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. Between August 1st and September 30th, 2016 Bai will donate a portion of proceeds from every bottle and can sold to VH1 Save The Music Foundation*.

Bai believes that when people engage in their passions, like music, life becomes richer and more fulfilling, company officials say. 

"VH1 Save The Music Foundation shares in Bai's commitment to being authentic, creative and the best version of one's self," says Ben Weiss, founder and CEO of Bai Brands. "We look forward to helping this incredible organization raise awareness around the importance of music as an essential part of a well-rounded education for children."

Earlier this summer, Bai announced a $15,000 donation for an Encore Grant to support a public school near Bai Headquarters in Trenton, N.J. as part of the relationship. The brand will also be the Presenting Sponsor at the VH1 Save The Music Foundation's Hamptons LIVE celebrity event on August 27th with performances by Fifth Harmony and DJ Cassidy.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like