Dang Foods Receives Investment from Sonoma Brands

Dang Foods, maker of all-natural Coconut and Onion Chip snacks, has closed an investment from Sonoma Brands, a food and beverage products incubator and venture fund led by Jon Sebastiani, founder of Krave Jerky. 

Dang Foods will be the first brand to receive funding from Sonoma Brands, whose granular understanding of the snacking space in the U.S. will accelerate Dang Foods’ growth, say company officials.

“We are excited to accept our first round of funding from Sonoma Brands and look forward to what this strategic partnership will help us accomplish in the months and years to come,” says Vincent Kitirattragarn, founder of Dang Foods. “With the support, resources and expertise of Sonoma Brands, we are confident that we will continue to be the leader in truly innovative, healthy, dang-worthy snacks.”

Sonoma Brands envisions a renaissance in the future of healthy snacking with Dang Foods at the helm, officials add. The companies plan to work collaboratively to accelerate growth and continue to innovate the chip space with new ingredients and flavors. 

“We couldn’t be more proud that our first investment is in a category that is parallel with our experience and background," says Jon Sebastiani, Sonoma Brands founder. "Dang Foods is a true category disrupter in the snack industry with a family story and a passion for culinary roots that resonates deeply with our team. We are excited to be a part of the Dang story.”

Dang Foods is available in over 7,000 stores nationwide and retails for $2.99 to $4.99 depending on the product.