DANIELLE STEEL EXCLUSIVE CONTINUITY RETURNS

ANNE SHERBER

TROY, Mich. -- Anchor Bay Entertainment here is signing up chains for the second wave of its Danielle Steel continuity that is available exclusively to supermarkets.

Distributors and chains currently marketing Danielle Steel II, launched earlier this year, are American Sales Corp., Lancaster, N.Y., a division of Ahold USA, Atlanta; C&S Wholesale Grocers, Brattleboro, Vt.; Bruno's, Birmingham, Ala.; Supervalu, Minneapolis; Giant Food Stores, Carlisle, Pa.; and Winn-Dixie Stores, Jacksonville, Fla., said Kristin Prylow, assistant brand manager for Danielle Steel products at Anchor Bay.

The continuity program, which ties in with Coty Fragrances, is being run like last year's, with 10 new Danielle Steel videos, including "The Family Album" and "The Ring." The videos, which originated on the NBC television network as made-for-TV movies and miniseries, feature actors Patrick Duffy, Jennie Garth, Melissa Gilbert, Lindsay Wagner and Robert Urich.

The videos will include a sample of Coty's Longing, Exclamation or Blush fragrances. "It's a good fit for the product," said Prylow.

The initial release is available at a suggested retail of $4.99. Each subsequent title is priced at a suggested retail of $7.99 during its featured week. The price point then goes to $9.99, the suggested retail for the remainder of the program.