EXECUTIVE CHANGES 1998-10-05 (2)

Giant Food Stores Appoints Marketer

res here has appointed Peter Coderre director of marketing. It is a new position.

Coderre is responsible for developing sales and traffic-building programs for stores and markets and will work with third-party marketing companies to develop co-op promotions with media and suppliers, the company said. Before joining Giant Food Stores, Coderre was director of marketing in Harrisburg, Pa., for Richfood Holdings, Richmond, Va., where he supervised the marketing, sales, merchandising and advertising departments.

Prior to Coderre's year-long stint with Richfood, he held similar positions with Pathmark Stores, P&C Food Markets, C&S Wholesale Grocers and Supervalu. He reports to Dennis Hopkins, Giant's vice president of marketing and sales development.

Senior VP Named By Piggly Wiggly

MEMPHIS, Tenn. -- Piggly Wiggly Corp. here has named Bob Johnson senior vice president of retail operations, development and services. He was the company's senior vice president of sales and marketing.

Also, the company has appointed Jim Garrison vice president of sales, marketing and advertising. He was director of advertising for Fleming Cos., Oklahoma City.

Johnson's responsibilities include supervising programs and services designed to assist franchise-development efforts, such as retail training and market and consumer research. Garrison's duties include managing the company's trade development, promotional planning, public relations and private-label brand departments.

Garrison and Johnson report to Larry Wright, president.

Harry's Picks Retail Director

ROSWELL, Ga. -- Harry's Farmers Markets here said Allen Schenk has been named director of retail development. He succeeds Terrell Westbrook, who has left the company. Schenk, who was self-employed at Schenk Construction Co. here, reports to Harry Blazer, chief executive officer.

FDI Planning Director Retires

FALLS CHURCH, Va. -- Food Distributors International here has announced the retirement of Don DiSpirito as director of education and planning, a post he's held for the past 12 years. His retirement was effective Sept. 30.

No successor has yet been named by the FDI.

DiSpirito's duties included work on a number of conferences and awards.