Giant Food launches refreshed delivery platform

Giant Food of Landover, Md., announced today the launch of Giant Delivers, the revamped version of its online grocery delivery platform previously known as Peapod by Giant.

According to the grocery retailer, the new Giant Delivers brand refresh is part of Giant Food's "The Little Things Are Giant" platform, “which is all about helping customers save time so they can get back to what matters most.” Next-day home delivery from Giant Delivers is now available to over 6 million shoppers living in over 300 ZIP codes across the Washington, D.C., metro area.

Consumers can expect to start seeing Giant Delivers trucks in their communities beginning Mon., October 14. Existing Peapod by Giant customers will not experience any interruption of service, with the digital shopping transitioning to an integrated experience later this year. The new modern look and features of the website and app will complement Giant’s refreshed branding.

Giant Delivers has recently begun same-day delivery within the downtown D.C. area, offering a new way to fit shoppers' busy schedules, especially those needing a last-minute ingredient or dinner solution. 

The grocery delivery service is available without commitment or subscription and offers customers the option to sign up anytime for unlimited deliveries for a one-time annual fee of $99, making weekly grocery delivery orders more convenient and affordable than ever.

Related:Giant Food ushers in grocery pickup

The Giant Delivers launch follows the introduction earlier this year of Giant Pickup, which allows customers to place their grocery orders online and pick them up in as little as four hours at their local Giant without ever leaving their cars. Pickup is currently available at over 65 locations, with a total 100 locations in Washington D.C., Maryland, Virginia and Delaware by the end of the year.

“Giant has been the trusted neighborhood grocery store for over 80 years, and we are continually looking for new ways to serve our community’s evolving needs and shopping preferences,” said Ira Kress, interim president of Giant Food. “Building out our e-commerce services, including Giant Delivers and Giant Pickup, lets us truly put the ‘solution’ in meal solutions. We handle the picking and packing, delivering straight to car or doorstep, giving our shoppers that extra helping hand they need.”

New convenient features from Giant Food that will be offered through the Giant Delivers and Giant Pickup services include an expanded assortment with hundreds of new items, such as plant-based foods as well as unique global offerings.

Related:Giant expects big things from latest stores

Giant Delivers also offers more than 20 meal kit solutions that can be added to customers’ shopping carts along with all other items with no subscription or commitment plan. Many of the meal kits cost less than $5 per serving, bringing together added convenience and affordability.

In addition, Giant Delivers will also feature a great selection of locally curated food favorites, including artisan breads from Capital Baking Company, Capital City mambo sauce, grass-fed and dry-aged beef from Roseda, homemade and all-natural soups from Soupergirl, authentic fine sausage from Logan’s Sausage Company and Otterbein’s classic cookies.

Giant Food of Landover, Md.,  operates 163 supermarkets in Virginia, Maryland, Delaware, and Washington, D.C.